Do It Now Or Else

by Srinivas "Sage" Reddy | Join Sage on Google+ here

The following is an excerpt from my upcoming book. It’s part 2 of a series.

Part 1 was Keep it Simple Stupid. in which we learned to dramatically simplify our lives—starting with the kitchen sink. You stopped using your trusty dishwasher, put away 80% of the dishes you own, and now have a lean and mean kitchen.

This simplicity in your kitchen has spilled over into the rest of your life as well as into your work and business. You’re more productive and happier as a result. But we’ve got more to learn. So we continue our conversation.

The “I love doing dishes” spell, your immediate reaction after putting away most of your dishes and simplifying your kitchen life, was just a phase; it didn’t last. Granted, it’s easy to do your dishes now.

But it’s also easy to NOT do them!

Besides, there’s always something more interesting than dirty dishes. You could go smoke something fun, you could grab a beer and chill, you could watch your favorite TV show and unwind on the couch.

Dishes, they can wait. Life, it can’t.

That is, until you’re back in your awesomely “simple” kitchen and can’t find a single clean bowl to eat out of. You now have only two, remember? And they’re both in the sink. So much for simplicity!

What’s going on here? Why do you still keep putting off doing your dishes?

For the same reason you keep putting off everything else in your life. To understand that, we need to unzip your skull and look inside your brain.

You got two brains, not one

Even though you’ve gotten rid of all those extra dishes and dramatically simplified your kitchen, there’s a battle brewing inside you. A battle so ancient it goes back to your ancestors, the monkeys.

“Party now, clean-up later” is something that seems tattooed inside your animal brain. Which is your brain’s limbic system. Your limbic brain is the older part of your brain, evolutionarily speaking. It’s the one responsible for your fight-or-flight emotional responses.

Your rational brain (anchored in your prefrontal cortex) couldn’t be more different from your animal brain. This part of you believes in “clean-up now and party later.” Evolutionarily speaking, your prefrontal cortex is relatively young compared to your more ancient and primal animal brain.

Anytime there’s an argument between your animal brain and rational brain, guess who wins. That’s right, your rational brain is the big loser. Your rational brain maybe wiser and more conscious, but it’s no match for your animal brain.

Your rational brain can look into the future and see trouble anytime you avoid doing what you should be done right now. Needless-to-say, this part of you is the one with all your “shoulds.”

I should work hard.” “I should save.” ”I should exercise.” ”I should be kind.” “I should share.” “I should care.” “I should give.” “”I should be faithful.” “I should meditate.” Should do this, should do that. Should. Should. Should.

Your animal brain, not surprisingly, sees your rational brain as a big, fat party-pooper. So what if he’s got reason and foresight and prudence and intellect? As far as your animal brain is concerned, your rational brain represents limitations and restrictions and boundaries and caution and hesitation. Your animal brain views him as the “dull one.” No fun at all!

So there’s a battle brewing inside you between reason and emotion, two sides that constantly pull you in opposite directions. And you thought you were just one person.

But hey, relax! You’re not that special, you know. This battle is brewing inside all of us. Some of us know about it, most don’t.

At least, you now know what enlightenment is. It is when your rational and emotional brains don’t just get along, they learn from each other, they complement each other—and they push each other to new heights.

By the way, you’ve discovered another thing about yourself recently (after you got rid of the dishwasher). What moves you to do anything in life is emotion. Feelings, baby. If you feel it, you’ll do it. Otherwise, you won’t. If you feel it, you’re capable of accomplishing anything in life.

And of all your emotions, nothing moves you to do things as does love or hate. For they arouse your passions.

Speaking of “love,” you love clean dishes and hate not having any. It feels good to see a clean kitchen sink and a rack full of dry dishes. Even so, your “love” of clean dishes is not strong enough to overcome your love of laziness.

So you still come up with new and creative ways to put off doing your dishes. Even though you don’t procrastinate as much, you still procrastinate. Only difference is you run out of clean dishes much sooner now, which forces you to start scrubbing.

Do it right away…or it’ll turn into a project

Now that you have a better grasp of what’s going inside your head, you want to stop pandering to your emotional brain and give your rational brain a chance for a change.

What if you were to do the dishes right after you eat, not later? You’re already at the sink to drop off your bowl and plate, aren’t you. You run the faucet to wash your hands. Then why not rinse and scrub your dishes right away?

Turns out, it’s a great idea.

It is much easier to do your dishes right after eating (when you still have the momentum) than later (when your mind is occupied with something else). Your brain is very good at putting off unpleasant chores. Just accept this as fact. But the longer you put off doing these chores, the harder they seem to your brain.

So KSW(kitchen sink wisdom)’s the second principle of success is also the title of this chapter: “Do it now or else.”

Or else what? Or else it’ll turn into a “project.”

Stuff will pile up in the kitchen sink and turn into a project. And another project you do not need!

Plus there are clear advantages to doing your dishes right after eating:

(1) You need much less detergent and water. Partly because when the stuff dries and hardens on the dishes, it takes more work to get ‘em clean. And partly because it’s pure psychology: the longer things sits in the kitchen sink, the dirtier they seem.

(2) It takes less time to do your dishes NOW than it would to do it later. When you do ‘em right away, often you don’t even need any detergent. A quick rinse and viola! you’re done.

No sir, you don’t need any more convincing. You’re sold. You’re going to start a new habit of doing your dishes right after eating. As far as you’re concerned, your meal ain’t over until your dishes are scrubbed and put away.

Over the next couple of weeks this new habit takes hold in your system. Your emotional brain thinks your rational brain is, well, cool. As you savor and celebrate yet another scintillating success in the kitchen, your mind is already scheming and plotting. How might you use your kitchen sink wisdom elsewhere in your business and work life?

Well, let’s see.

Open it to process it. Else, don’t open

Let’s talk about your daily snail mail.

Much as you like picking up your mail, you never deal with it right away. You put it off for later. Occasionally you might get a fun card in the mail, but usually it’s just bills and brochures. What’s the fun in that? So you drop it onto your mail pile, which turns into a “project” by the end of the week.

Thanks to KSW’s first principle Keep it simple stupid,” you’ve already simplified your snail mail. You’ve setup automatic payments on most of your bills and opted out of many mailings. Now you’re ready to apply the second insight from your kitchen sink wisdom.

Which, once again, is “Do it now or else.

What if you were to process your mail as soon as you get it? Given that you’ve already nipped most of it in the bud, there ain’t much to do anyway.

Got something in the mail today? Read it NOW, then keep or discard. There’s no “later.” And keep it only if you’re really going to read it later, otherwise see if you can opt out of this mail too. And if haven’t glanced at it in a week, out it goes.

Next, it’s your dreaded email inbox.

You see, you’ve been handling your email just as you have your regular mail. You get excited when you see new email; you open it to see who it’s from, but you don’t always read it right away. You leave it in your inbox for later. And that’s why your email keeps growing in leaps and bounds, day after day, week after week.

But you’re going to change all that.

First thing you’re going change about your email is how often you check it. Checking your email all the time is gratifying in the short run—and disastrous in the long run. This insane habit, which borders on addiction, has made you very unproductive.

So you’re going to stop checking your email every fifteen minutes.

You’re not even going to check it every hour. Actually, you’re going to keep your email client closed. The only time you’re going to open your email program is so you can process your email. You’ll do it twice a day, and promptly close it when you’re done. Perhaps mornings could be for reading new emails, afternoons for replies.

Ditto with Facebook and twitter and all your other social networks. Ditto with texting. You’re going to set aside time everyday to “play” on these social networks. When that time’s up, you’re going to log out of them.

So this is how you’ll beat procrastination. Any task you “open” in your work life, you’ll process it right away. You’ll do it NOW, not later. 

Here’s to your simple & productive life!

Image source: sodahead.com

This post was written by...

has written 23 posts on Ask Sage.

I'm the founder of AskSage.us. I'm a Life Coach, writer, philosopher, blogger, foodie, tinkerer, musician, wisefool and author of the new book Eat for Joy: the 4 golden rules of food.

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{ 40 comments… read them below or add one }

Jeffrey T. Sooey May 8, 2012 at 7:15 am

Hi Sage! Great article! I agree with the saying “Do it now or else.” Do it now or else we will be tasked with more work than we started off. We tend to put off things that we don’t like to do but in the end we have a harder time accomplishing it than if we had done it earlier. Let us not waste time as it is very valuable. Each minute that we waste can amount to a minute that brings us closer to our success.

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Willena Flewelling April 12, 2012 at 4:18 am

Hi Sage,

This is an excellent article, and you kept me entertained the whole time you were teaching me!

I had to smile at your explanation of the prefrontal cortex, and how it affects us. In his book, “Scattered Minds”, Dr. Gabor Mate says a major cause of ADHD is the underdevelopment of the prefrontal cortex, and consequently its inability to perform its task of inhibiting the myriad impressions, thoughts, sensations and impulses reaching it from the environment, the body and the lower brain centers. It’s very interesting to me, to understand what you are saying, in light of what Dr. Mate is saying.

Regardless, it’s an excellent article, and I can learn a LOT from you!

Willena Flewelling
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Tosin March 10, 2012 at 7:09 am

Hi Srinivas,

I absolutely love the featured image. Gave me a good laugh.

I used to really struggle with procrastination, until I heard an interview by Jim Rohn where he said that we all hear that voice everymorning that that we dont have to pray, or mediate, or do that exercise or…. But what we do after we hear that voice would determine our destination in the next 5 years.

It got me thinkin for like a week and my procrastination level has gradually reduced.

Procrastination is never a good thing. It brings alot of regret.

Thanks
Tosin
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Srinivas "Sage" Reddy March 13, 2012 at 9:52 am

Thanks for sharing that, Tosin. Jim Rohn is a wise man. So glad he’s helped you resolve your struggle with procrastination.

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Kostas March 8, 2012 at 2:40 pm

Hi Sage,
There is always a voice inside us that makes up postpone things that we should do now and make us believe that there is no problem if we do them after 1hour or after a few hours or the next day and goes on. This is really a problem I face every day, the only solution to this is to actually take action now as you said not after a minute or 2 or 10 but now…
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Srinivas "Sage" Reddy March 13, 2012 at 9:41 am

Well said, Kostas. Indeed, for most things in life it’s NOW or trouble.

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Rebecca Reddy March 7, 2012 at 5:50 am

By accomplishing things now we are getting things done and fueling our craving for instant gratification in an incredibly positive way! Like you said in keep it simple stupid, our emotional is older and more powerful to govern our actions. So, why not use it here too?
~Becca
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JosephJYoung March 5, 2012 at 11:47 pm

Hi Sage,
This is what I should have done with my email, pronto! Thousands of junk stuff mixed in with good stuff. Time to add KSW to the problem!

great post and so incredibly true!
Joe
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Srinivas "Sage" Reddy March 13, 2012 at 9:38 am

Thanks Joe! Never too late for KSW. :)

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Val Heisey March 5, 2012 at 5:16 am

Srinivas, it is so easy to say shoulda, which leads to coulda, and then you end up saying woulda! I love your analogy of do it now or it becomes a project. Alas… I just finished a project today – my taxes! Argh! If I would have kept up with my bookkeeping from January 1, 2011, I wouldn’t have had to update a whole year in a matter of a few weekends! Thanks for a cool post!
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Srinivas "Sage" Reddy March 13, 2012 at 9:36 am

Thanks Val for that validation. God knows I’ve created too many “projects” in my life by not attending to stuff on time. No more!

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John Moussan March 5, 2012 at 2:22 am

Procrastination is a killer…. once you master yourself, you’ve mastered destiny!
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Srinivas "Sage" Reddy March 13, 2012 at 9:34 am

Well said, John!

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Alan March 4, 2012 at 10:14 pm

I say little steps. Many little steps lead to great things being accomplished, and anyway, if I were to try and do the whole lot all at once which I have tried in the past, it ends up as you say becoming a project and then you are still working it in 10 years time!

Great post Sage.

Keep moving forward!

Alan
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Srinivas "Sage" Reddy March 13, 2012 at 9:34 am

Well said, Alan!

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Jamella Biegel March 3, 2012 at 12:38 am

Hi Sage,

I love your feature image for this post. It made me laugh. I am a procrastinator and really need to break away from being one. From putting of doing the dishes, to creating a mail pile to be dealt with at the end of the week, etc. I need a simple and productive life and your posts are definitely helping to lead me in that direction.
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Srinivas "Sage" Reddy March 3, 2012 at 10:50 am

Thanks for those words, Jamella. I feel your pain, sister. But I believe you’ll lick this procrastination thing for good. :)

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Nathalie Villeneuve March 2, 2012 at 9:43 pm

Hello sage,
You bring such great concept here about procrastination… I have to say that for me…it seems i am spending a little too much time in my head, indecisive, about simple tasks. I think my 2 brain like to chat together and they actually spend time planning when will their next meeting will be…LOL.. Seriously though, I was talking with a friend not too long ago about how I often multitask and procrastinate. She said something really cool to me… Here’s her take on that. What if multitasking is actually something you do really well! What if you are never procrastinating but rather know that it is not the right moment for a particular thing… It made sense when she said it… Ha Ha… Great post! Thanks ~ Nathalie
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Srinivas "Sage" Reddy March 3, 2012 at 10:48 am

Good to hear from you again, Nathalie! And thanks for the chuckles. I’d agree with your friend: there’s a time and place for everything. Which seems contradictory to what I’m saying here, doesn’t it? Truth is when our rational and emotional sides learn to play together, every thing happens exactly when it should — not too soon, not too late. That said, this is where I beg to differ with your friend: I believe that multitasking is a major (and well hidden) cause of procrastination.

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Warren March 2, 2012 at 7:56 pm

Email = Evil :)

I wish it was every 15 minutes, not only is it open so I can glance up and see if any new pieces of content came in (spam, comments, replies to comments, sales offers, product launches, link exchanges, etc.) but they are usually set up with a nice little bell that tones to let you know “you’ve got mail” LOL

I occasionally shut down all chats, clients, platforms and even email to get something done, and it’s true. I’m MUCH more productive when they are off!
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Srinivas "Sage" Reddy March 3, 2012 at 10:30 am

Good to hear from you, Warren! Feel your pain, brother. Email, social networks etc are our modern-day addictions, worse than cocaine. :)

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Steve Vernon March 2, 2012 at 4:30 pm

Well, I must admit, Sage, I actually saw the title of your blog post the other day and was going to read it, but then I kept putting it off. <<>> Glad I finally quit procrastinating and read it. What a fun and wonderful read. I love your style and the way you get the point across in a way that really hits home, especially when you said, “What moves you to do anything in life is emotion. Feelings, baby. If you feel it, you’ll do it. Otherwise, you won’t. If you feel it, you’re capable of accomplishing anything in life.” If we decide we’re going to change a habit, we have to realize that we are going to LOVE not only the results, but the process of changing, as well.

Thanks for a great post! I even subscribed to your weekly updates! Now I need to go clean up that sink full of dishes so I can eat lunch, and then empty my 100+ unread emails so I can make room for yours! Or, I may just do that later.
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Srinivas "Sage" Reddy March 3, 2012 at 10:28 am

Glad you quit procrastinating and finally read this post, Steve. Good to have you here. About time! Enjoyed reading your thoughts here and love this particular one: “we have to realize that we are going to LOVE not only the results, but the PROCESS of changing, as well.” So true! Take care, Steve.

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Terry Petrovick March 2, 2012 at 2:04 pm

Most people “Should” all over themselves and are very good at creative avoidance.

For me, I have to write it down to stay focused and productive. In the book “The Compound Effect” by Darren Hardy he talks about the power of those little daily actions that end up making a huge difference no matter what we are wanting to accomplish.

Great insights Sage!
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Srinivas "Sage" Reddy March 3, 2012 at 10:20 am

Well said, Terry! Those little successes can build one a real empire. What you say here is what I take on in a future post in this series.

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Akos Fintor March 5, 2012 at 4:02 pm

Hey Terry,

I’m a subscriber to Success Magazine, love the CD’s by Darren Hardy. The compound effect rocks!

Akos
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Lilach Bullock March 2, 2012 at 1:50 pm

Srinivas another awesome post which relates to me:( What’s going on lol

Seriously I genuinely think my worst habit is procrastination! There are days when I’m so productive and work so effectively and others where I put things off, get easily distracted and the work just piles up…

I will be bookmarking this as me thinks I need to be visiting it again for inspiration:)
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Srinivas "Sage" Reddy March 3, 2012 at 10:17 am

You procrastinate, Lilach? No way! Well if you do, then we all are suffer from it too. Until recently, I’d say I was the world’s greatest procrastinator. In any case, the key is to be kind to ourselves when we disappoint ourselves. And you know how hard that is. And this precisely where energy-psychology truly shines.

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Jayne Kopp March 2, 2012 at 7:51 am

Hi Sage, I agree with everything you’ve said. Don’t know if you read the Slight Edge or not, but he uses the same term “easy to do but easy not to do”…

There is so much truth in that. You feel so much better however if you just DO IT NOW… dammit!

I ‘try’ my best to win the battle in the procrastination game. I have been through spells though like everyone. It gets pretty heavy after a while.

Great read and chuckle as always.

Jayne
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Srinivas "Sage" Reddy March 3, 2012 at 10:10 am

Thanks again, Jayne! We’re all in a similar boat, aren’t we? Left to its own devices, the boat will always veer toward the procrastination shore. As captains, we need to take charge of our damn boats and point to the “do it now” shore. Some will succeed, many won’t. :)

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Alan Cheng March 2, 2012 at 3:25 am

Hi Sage,

This is exactly what I used to do when I open my emails. I open the interesting ones and then I don’t read or act on them and just let things pile up.

Now I work differently after pushing myself to be more productive over the past 2 years.

I keep my email client closed and only check it twice a day. I reply to emails right away and I also keep my Skype and cell phone switched off. This has worked really well for me and they’re the exact tips you’re providing.

Excellent stuff Sage. We need to continuously remind ourself to do it now and not later.
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Srinivas "Sage" Reddy March 3, 2012 at 10:03 am

Thanks for that, Alan. You are proof that I haven’t been smoking anything funny and that I DO know what I’m talking about. :)

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Hezi March 1, 2012 at 11:34 pm

lol.. Loved the photo: “will procrastinad later”. I must admit that I am guilty as hell here. especially about the inbox and facebook. I will do my best to fight my addiction. Thanks for reminding me about this time saving tip.
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Srinivas "Sage" Reddy March 3, 2012 at 10:01 am

Good to hear from you, bro. And, busted! But I won’t tell anyone while you resolve your email/fb addictions. :)

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Akos Fintor February 29, 2012 at 8:51 pm

Hey Sage,

I’m reading the book “Stop saying your fine” by Mel Robbins which one of the best written self help books that I’ve ever read. It’s anything but “dry”. It’s very “in ur face” sounding.

Anyways, in her book she point out that our brain will pick happiness NOW rather than LATER. Our brain wired to take the easy route always. Unfortunately success means taking the stairs and not the escalator. In order to get what you want, you MUST do the things you don’t feel like doing.

I gotta go now………….to do the dishes! :)
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Srinivas "Sage" Reddy March 3, 2012 at 9:48 am

Thought I’d give you enough time to do your dishes before I wrote you back. :) Good to hear from you, my friend. Somehow I think I’ll like any book you like. The Mel Robbins book sounds like a fantastic read. I couldn’t agree with her more. Must go now… to check it out. :)

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Donna Merrill February 29, 2012 at 7:52 pm

Sage, I totally agree.
I’m more of a do it now person. I am very familiar with those two sides of my brain and when I allow the side to “put things off” there are terrible consequences.
You know, that nagging feeling which I refer to as “post-its” in the brain. All those little things I have to do effects my performance of what I am doing.
Mail comes in, I immediately sort it, recycle some and put others in their proper place. Simple little daily chores I face with immediacy because when I sit down to work, I need to know that there is nothing nagging at my mind.
Thank you for bringing up this point. The mind is important. We need to keep it sharp and clear if we, as internet marketers, work.
Our work consists of many different things. To get them all accomplished we need to focus and follow a good time management schedule. If those other things are kept in our minds, we tend to lose focus.
Thanks again,
Donna
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Srinivas "Sage" Reddy March 3, 2012 at 9:44 am

Well said, Donna! Then again, great minds think alike, right? I too have those “post-its” in the back of my head, which nag me to death… until I get ‘em done. Looks like you’ve got the whole time management thing down, my dear. We could all become your furniture, watch you work and learn from you. :)

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Rick Lelchuk February 28, 2012 at 7:39 pm

Sage,

Great topic and super solutions. I find that when a thought comes through my mind, it gets immediately evaluated and if it’s something I know I need to do but it’s going to be put off, I do it NOW. I’ve learned about myself and my procrastination practices. What’s the Socratic quote? “Know thyself!”

Thanks,
RICK
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Srinivas "Sage" Reddy March 3, 2012 at 9:32 am

Good to see you here, Rick! And well said! You seem to be very self-aware. Good for you! Indeed, self-awareness is the ticket to freedom, ain’t it?

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